Do Something New Logo

Virgin Mobile comes to the UAE

By Abbas Jaffar Ali
By Abbas Jaffar Ali
07 February 2017


Osman Sultan, the CEO for EITC announced the entry of Virgin Mobile to the UAE at a press conference today. There are quite a few questions that many of us have about the whole relation and I’m going to try and answer those as per my understating following the announcement.

Are we getting a third mobile operator in the UAE?

No. Virgin Mobile is a brand that belongs to Emirates Integrated Telecommunications Company (EITC), the operator behind du. It is important to distinguish that du is not a company but a brand operated by EITC. Similarly, Vigin Mobile is a brand being launched by EITC.  To give you a very generic example, think of du as Pepsi. It’s not a company but a product that is made by a company called PepsiCo. Just like the Pepsi brand belongs to Pepsico, the du brand belongs to EITC.

So where does Virgin Mobile fit in with du?

Virgin Mobile is the name of the new brand launched by EITC and as such, is a sister brand to du. While both these brands belong to EITC in the UAE, they will offer separate products and plans and thus, compete with each other at a certain level. Think of Pepsi and 7-up, both of which are carbonated drinks owned by the same company. But consumers have different tastes and du will cater to certain set of consumers while Virgin Mobile will target a separate set of consumers.

How does Virgin Mobile in the UAE relate to Virgin Mobile in the rest of the world?

Virgin Mobile in the UAE is going to be completely operated by EITC so everything from branding to products will be developed by EITC.  In other parts of the world, Virgin Mobile is operated by different companies, either as an operator or as an MVNO. EITC will not have any direct control over Virgin Mobile outside the UAE.

What kind of plans and services will Virgin Mobile UAE be offering

That has not been disclosed as of yet. Virgin Mobile will be holding an event in the next few weeks to announce their plans and products and reveal more about the brand and its presence in the UAE. Stay tuned to Tbreak to find out more about that.

Can I be one of the first to try Virgin Mobile in the UAE?

If you are interested in Virgin Mobile’s services, you can be a part of their beta testing group. Simply visit and sign up using your email address and mobile number to become a beta tester.

If you have any more questions about this announcement, please comment below and we’ll try and get them answered for you.

This article was originally published on

By Abbas Jaffar Ali

Written by Abbas Jaffar Ali contributor

UberEATS offers free croissants on Monday 20th March
Virtual Reality Zoo opens at The Dubai Mall

Thanks for your sign up

You can unsubscribe anytime

continue to website
  • Ramadan Iftar Tent At Ewaan Palace Downtown 1
    The buzz

    Top Ramadan Iftars In Dubai

    Ramadan brings with it countless opportunities to experience Iftar around the city. There are certainly no shortage of r...

    Nick Rego Nick Rego

    05 June 2017

  • Dubai Parks Big2
    The buzz

    Ramadan Offer: Dhs95 Dubai Parks and Resorts tickets for UAE residents

    Dubai Parks and Resorts today announced that during the holy month of Ramadan, UAE residents can experience MOTIONG...

    Hitesh Uchil Hitesh Uchil

    24 May 2017